England’s Southampton football club has announced that the football suit front advertisement will be replaced with the logo of charity Scope during this weekend’s match against leicester city, in a bid to call attention to the problem of inequality facing Britain’s disabled.

Call for equality! Southampton will be wearing charity kit to play in the premier league this weekend

Virgin Media, the patron of st’s chest advertising campaign, gave away its soccer jersey advertisements in the competition in the hope of raising the profile of Scope’s “the Disability Gamechanger” campaign, which aims to highlight and tackle inequality in the UK.

Call for equality! Southampton will be wearing charity kit to play in the premier league this weekend



This is not the first time a charity AD has featured a Southampton shirt, and saints, who also wore one with a Scope AD during last may’s match against Manchester united.

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